We will not retain your personal information for longer than necessary for the purposes set out in this policy and will determine the maximum retention period of any personal information we hold with regard to our legitimate interests to retain data and our obligation under GDPR to minimise the data we hold.

In general, unless we receive a request to delete the information earlier we will retain your personal information for seven years following the most recent interaction we've had with you, for example the most recent purchase or when you most recently engaged with us via our marketing channels.

Once the information reaches its disposal date it will be deleted from our systems, physically destroyed or put beyond use if not permanently deleted.