We use the personal information we collect to:

• Process your orders effectively.

• Make your shopping experience with us as quick and as simple as possible.

• Inform you of Aspinal of London offers or new products that may be of interest to you or events that may be happening in a store close to you, where you have consented to be contacted for such purposes.

• Send you product catalogues.

• Ensure that content from our site is presented in the most effective manner for you and for your computer.

• Carry out our obligations arising from any contracts between us.

• Allow you to participate in interactive features of our service when you choose to do so.

• Notify you about changes to our service.

• Help to protect you from fraud (for instance we may carry out identity verification, credit or anti-fraud checks against your name using third party databases, which may involve disclosure to registered credit reference or fraud prevention agencies who may retain and use your personal information), carry out analysis and to help us manage our business, statutory returns and legal and regulatory compliance.

• We may use your personal information for our internal marketing and demographic studies, together with non-personal data to consistently improve our site design and customer communication to better meet our visitors' needs and to enhance the overall service we provide to our customers.