We may collect, process and retain the following types of personal information:

• Information that you provide when ordering products online at www.aspinaloflondon.com ("our site"), over the phone with our customer services team, or in one of our stores. We will also ask for contact details including your telephone number so that we and/or our nominated courier can call you if there's a problem (i.e. if a courier has a problem delivering).

• Details of transactions you carry out through our site, or over the phone or in one of our stores and of the fulfilment of your orders.

• If you contact us, we may keep a record of that correspondence and record conversations to resolve order queries or for training purposes.

• We may also ask you for other information, for example:

• Category preferences, age and any special dates (such as birthday and anniversary) which will be used to enhance our service to you.

• Information when you enter a competition or promotion sponsored by us.

• We may also ask you to complete surveys that we use for research purposes.